Creative and cultural strategy that makes room for sound in the story.
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Tangible: Blacktronika Artifacts and Archives
The exhibition’s objective is to show and tell the history of Black electronic music through a lineage of the artifacts and archives that birthed it into being.
Tangible: Blacktronika Artifacts and Archives is a multi-sensory exhibition at the African American Museum in Philadelphia that celebrates Black innovators in electronic music, supported by The Pew Center for Arts & Heritage. Its artifacts and archives carry the record of who built this music, even as some would prefer to rewrite that history. It opens in November 2027, and Reality Club is the project manager for exhibit production.
Credits
- Exhibition
- Tangible: Blacktronika Artifacts and Archives
- Museum
- African American Museum in Philadelphia
- Opening
- November 2027
- Project management for exhibit production
- Reality Club
More about this one
It is built around three themes: Origins and innovators, the global diaspora and sonic futures. Through drum machines, synthesizers, samplers, turntables, audio and video, it draws connections across dub, Chicago house, Detroit techno, UK drum and bass, footwork and jazz fusion.
Read the story: Tangible: Blacktronika Artifacts and Archives
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Pynk Beard
Positioning a Grammy-nominated songwriter for his own moment as an artist.
Pynk Beard. Photo: John Joseph.
Pynk Beard is a Grammy-nominated songwriter stepping out front as a country artist on Anzie Blue Records. Reality Club shaped his marketing and cultural positioning, and the work grew to include By Any Means: The Album, curated and musically directed by Pynk Beard.
Credits
- Artist
- Pynk Beard
- Label
- Anzie Blue Records
- Album
- By Any Means: The Album, curated and musically directed by Pynk Beard
- Marketing
- Reality Club
More about this one
He doesn’t need to be discovered. He needs to be positioned. Reality Club framed his move into country as coming home, not crossing over, and he met a national television audience in July 2026 with a clear story already in place, told in his own voice. Anzie Blue Records released the album in September 2026, and Pynk Beard’s own website lists Reality Club for marketing.
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June McDoom: Follow the Light
Liner notes written for folk harmonies over dub, and a world full of sound.
Follow the Light is June McDoom’s debut album, out on Jagjaguwar on October 16, 2026. The label asked Reality Club to write the liner notes. The notes listen for where her music comes from and move toward the liminal, heartfelt feeling at its center.
Credits
- Artist
- June McDoom
- Album
- Follow the Light
- Label
- Jagjaguwar
- Liner notes
- Jocelyn Michelle Brown for Reality Club
More about this one
June was raised in South Florida in a Jamaican family, where her father’s homemade sound systems shared the house with the folk records she discovered by herself. Her grandfather played mento, which puts her folk instinct inside a long Jamaican line. The album lays folk harmony over dub rhythm, and the notes give a first-time listener a way into that world without explaining it away. Liner notes are what you read while the needle does its work. These were written to sound like the record: Patient, warm and a little dreamlike.
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Ally: Life Today
Exploratory music searches for Ally’s everyday balancing act.
Life Today is Ally’s 2026 campaign from Anomaly Los Angeles. Reality Club’s founder is credited for music supervision, working through Consortium Music.
Credits
- Brand
- Ally
- Agency
- Anomaly Los Angeles
- Music company
- Consortium Music
- Music supervision
- Reality Club
More about this one
Reality Club came in through Consortium for exploratory music searches. Exploratory searches are how a team finds out what it wants, often by hearing what it doesn’t. The finished spot is set to Mozart’s The Marriage of Figaro, arranged by Consortium Music.
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Bruno
A short film about former lovers, and the dream man who comes between them.
Bruno is a 15-minute short film written and produced by Lilia Karst, who also stars as Lila. Reality Club worked directly with Karst on the film’s music supervision and clearances, with its founder as music supervisor.
Credits
- Film
- Bruno (2026)
- Director
- Nicol Dondio
- Writer and Producer
- Lilia Karst
- Music Supervisor
- Jocelyn Michelle Brown
More about this one
It follows former lovers who haven’t quite let each other go: When Lila starts seeing her dream man, Bruno, her ex, Malik, starts to miss what he had, until he meets Bruno himself.
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Edges of Ailey
Alvin Ailey’s life story, told in music on the Whitney’s walls.
Edges of Ailey was the largest exhibition the Whitney has staged to date, and the first large-scale museum exhibition devoted to Alvin Ailey, with an 18-channel video installation of his life and dances running above the galleries. Reality Club licensed, cleared and researched the music in that installation, so his life story could be told in music the way the curatorial team and filmmakers intended.
Credits
- Exhibition
- Edges of Ailey
- Museum
- Whitney Museum of American Art
- Dates
- September 25, 2024 to February 9, 2025
- Music licensing, clearance and research
- Reality Club
More about this one
The exhibition ran on the Whitney’s fifth floor from September 25, 2024 to February 9, 2025, and opened on schedule with the film running. Twenty-one pieces of music, from spirituals and Duke Ellington to gospel, soul, jazz and house, told Ailey’s life above the galleries, each one researched and traced to its source by Reality Club.
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Please Ask For It
A record shop in Holly Springs, Mississippi, its owner and the blues that carry his story.
Please Ask For It is a 20-minute documentary about Aikei Pro’s Record Shop in Holly Springs, Mississippi, and its owner, David “Fox” Caldwell. Reality Club handled the film’s music supervision in tandem with the film’s director, Allison Waid.
Credits
- Film
- Please Ask For It (2023)
- Directors
- Allison Waid and Stephen Sutton
- Music Supervisor
- Jocelyn Michelle Brown
Reality Club thanks David “Fox” Caldwell for his contributions to society, and the Caldwell family for working to uphold his life’s work and memory.
More about this one
Personal stories are how history is kept, and music is what helps them reach people. In this film, that music is the blues, from studio recordings to archival performance footage, set alongside an original score by the legendary guitarist William Tyler. Together they carry Fox Caldwell’s story, so that his experience, and the history it holds, is shared and not forgotten. The film went on to screen widely at festivals.
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Pinball: The Man Who Saved the Game
A new job, a missing phone number and the songs that hold both.
Pinball: The Man Who Saved the Game is a warm, funny true story about the writer who helped make pinball legal again in New York City. Reality Club’s founder was the film’s music supervisor. The 1970s had many soundtracks, and directors Austin and Meredith Bragg wanted the one Roger lived in, with every song in service of his story.
Credits
- Film
- Pinball: The Man Who Saved the Game (2023)
- Directors
- Austin and Meredith Bragg
- Music Supervisor
- Jocelyn Michelle Brown
More about this one
Reality Club’s founder answered with a lived-in palette of power-chord classic rock, country-tinged folk and earnest soul, the music of the rooms, radios and record collections Roger’s 1970s ran on. She and the filmmakers agreed to let the songs span the whole decade rather than only the years the story covers. The film premiered in 2022 and was released in March 2023.
What Reality Club does
Reality Club is a creative and cultural strategy consultancy for brands, agencies, cultural institutions, filmmakers, artists and labels whose work has to get the culture right. It researches the world a project comes from, finds the music and meaning that belong in it, and turns what it learns into decisions a team can act on, from music strategy and direction to licensing guidance, artist planning and writing. It works project by project or on retainer, and it is most useful brought in early. Reality Club is built on experience from many sides of the table: Independent labels, global ad agencies, a music production studio, a streaming platform and music publishers. It knows how ideas get made, approved, cleared and paid for, and how to keep them true to the people behind them.